Issue link: https://read.dmtmag.com/i/416199
[ Top 100 ] www.BoatingIndustry.com December 2014 | Boating Industry | 37 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement The Great Outdoors Marine Lavalette, W.Va. 1 24 1986 10 6 67 91.06 The Great Outdoors Marine executed major renovations to its main showroom to open up the store display and built a new service and parts counter adjacent to the parts area with a larger workspace. The Sportsman San Benito, Texas 1 12 1951 2 3 66 95 The Sportsman worked extensively to rehearse and plan talking points to anticipate customers' concerns with inventory shortages and product wait times to aid boat sales. The dealership also added a second line of boats for more product offerings. Tobler Marina Hayden, Idaho 1 27 1962 7 7 63.6 94.04 Tobler Marina hosted Panhandle Bass Club meetings for a number of years and this year made the progression to selling bass boats. Both provide excellent exposure to Tobler, its products, facility and staff. Town and Country Marine Lakefi eld, Ontario 2 24 1982 6 4 112 90.4 Town and Country's addition of Monterey Boats introduced a new brand to its marketplace and brought about signifi cant fi rst year sales. Traverse Bay Marine Inc. Traverse City, Mich. 1 36 1975 11 11 89 DND Traverse Bay Marine ran its annual in-house boat show during the same time as its local boat show, offering boat show attendees a refund on their admission if they chose to visit Traverse's in-house boat show in the showroom 15 minutes away. Vallely Sport & Marine Bismarck, N.D. 2 34 1974 10 7 52.6 95.63 Vallely invested in signifi cant facility improvements in its Minot, N.D., location to meet growth needs, focusing heavily on its service department. Wakeboard and Waterski Specialty Denver, Colo. 1 7 1989 1 1 50 100 Wakeboard and Waterski Specialty held its inaugural WWS Shredfest, which was the third stop of Tige's Endless Wave Tour, bringing the fi rst wakesurfi ng competition to its area. WakeSide Marine LLC Elkhart, Ind. 1 19 2002 2 2 71 100 WakeSide overhauled its website, improving navigation and building a custom brand area that allows the customer to compare brands within the site. Wayzata Marine Wayzata, Minn. 2 18 1967 4 2 54.1 89.17 After high winds damaged its showroom, Wayzata undertook a complete redecorating of the facility. White Lake Marine White Lake, N.C. 1 13 1955 2 2 50 99 White Lake joined a 20 group for Nautique dealers and has seen improving sales margins as a result.