Boating Industry

December 2014

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[ Top 100 ] www.BoatingIndustry.com 28 | Boating Industry | December 2014 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Candlewood East Marina Brookfi eld, Conn. 1 39 1983 3 4 82 97 Candlewood upgraded its marina club facilities and amenities offered. The square footage of the facility increased by 5,000 feet, now home to The Ship's Galley restaurant, indoor and outdoor dining and a 2nd fl oor conference room. Cannons Marina Longboat Key, Fla. 1 24 1955 2 1 70 99 Cannons Marina updated its website design and web lead management software, resulting in an average of 18,000 page views per month and 2,200 leads generated per month. Causeway Marine Sales LLC Manahawkin, N.J. 2 28 1984 2 6 86.5 84 Causeway ugraded its phone system to a new platform, which (NPS) increased communications and its effi ciency with customers, suppliers and among employees. Chessie Marine Sales, Inc. Elkton, Md. 1 12 1992 4 2 68 98 Chessie constructed a new 30 x 100 foot storage building, increasing opportunities for indoor winter storage and added summer service fl exibility. Clark Marine Manchester, Maine 3 33 1958 5 6 100.72 97.1 Clark Marine added a service administrator in each facility whose primary job is to make sure service invoices are created in real time. Service department effi ciency has increased as a result. Cleveland Boat Center Cleveland, Tenn. 1 13 1972 4 6 72 90 Cleveland Boat Center increased its attendance at boat shows, targeting specifi c customer demographics by initiating a theme for each show. Colorado Boat Center Johnstown, Colo. 1 12 1988 5 6 59.7 98.34 Colorado Boat Center added Lightspeed's Loyalty Rewards program to its dealership, giving customers a reward for their continued business. Deep Creek Marina McHenry, Md. 6 35 2003 9 7 83 96.88 Deep Creek Marina offered additional training for free to any family member or guest of a new boat owner if they plan to drive the new boat. The delivery captain will offer lessons as much as they want and for as long as the boat is owned. Desmasdons Boatworks Pointe au Baril, Ontario 1 87 1946 6 3 91 98 Desmasdons' in-house effi ciences increased more than 15 percent between departments and "forgotten items" became nearly non-existent with the installation of the DBW Hub App. Dockside Marine Montgomery, Texas 1 18 2003 4 7 85 97.5 Dockside's newly implemented "CSI Strategic Plan of Action" helped it increase CSI scores across the board.

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