Issue link: https://read.dmtmag.com/i/416199
[ Top 20 ] www.BoatingIndustry.com 24 | Boating Industry | December 2014 NFP: Not For Publication KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations Rank # of engine brands Average technician efficiency Average CSI score Notable achievement 11 Pride Marine Group Ltd. Bracebridge, Ontario 10 147 1986 11 6 94.5 86.19 Pride purchased Skyline Marina in July 2013 with three new fully equipped locations, exposing the dealership to prospects and customers on two of the biggest lakes in Ontario. 12 Quality Boats of Clearwater, Fla. 3 23 1973 4 4 75.1 99.28 Quality Boats of Clearwater opened a third location in Sarasota, Fla. Clearwater Inc. and added a number of personnel. The dealership also strategically took trade-ins on new boats, increasing sales in the large boat segment of its business. 13 Bosun's Marine Inc. Mashpee, Mass. 5 58 1985 9 6 79 96.9 Bosun's added Carver/Marquis yachts to its dealership with excellent results and opened a sales and service location at BayPointe Marina, Quincy in 2013. 14 Russo Marine Medford, Mass. 4 41 1940 5 2 70 97.3 Russo expanded its boat show itinerary to continue exposure to the Greenline Hybrid boat line, leading to increased sales. 15 Hagadone Marine Group Coeur d'Alene, Idaho 7 120 1944 7 5 75 97.5 Hagadone designed and built a yacht service bay and service area in order to properly care for large yachts, in addition to a number of other facility improvements. 16 BMC Boats Longwood, Fla. 1 25 1998 11 8 92 95.82 BMC Boats implemented automated CSI with MYSTPRO, reducing the time requirement by personnal for customer follow-up. CSI has improved YOY. 17 Action Water Sports Hudsonville, Mich. 5 88 1990 4 3 74 99 Action Water Sports increased storage facilities at its Fenton location to generate additional revenue. 18 Woodard Marine Inc. Hydeville, Vt. 1 30 1960 13 7 114 98.49 Woodard Marine purchased a marina in the summer of 2013, increasing dockage slip rental and outdoor winter shrink-wrapped storage. 19 Marine Connection West Palm Beach, Fla. 3 42 1987 7 5 90.72 92.27 Marine Connection continued its dedicated boat show strategy to aggres- sively market the dealership. 20 Oak Hill Marina Arnolds Park, Iowa 1 27 1990 6 5 78.2 95.82 Oak Hill's service manager created a two-year prepaid maintenance and storage program, which is offered to customers at a discounted price and highlights the importance of maintaining proper boat service.