Issue link: https://read.dmtmag.com/i/698493
PSB FOCUS 22 • July 11, 2016 • Powersports Business www.PowersportsBusiness.com This issue: UTV-Sport Next issue: Adventure Touring SPORT UTVS: U.S. SALES STILL RIDING $16,630 AVERAGE RETAIL PRICE OF A SPORT UTV FROM 2015-2016. $703 PERCENTAGE OF SPORT UTV UNITS SOLD, AS COMPARED TO MULTI-PUR- POSE (64%) AND WORK (10%) Based on sales of new units and accessories purchased at the time of the new unit sale from dealers who use CDK Global's Lightspeed DMS from June 2015-May 2016. 149,000 new sport UTVs sold. AVERAGE ACCESSORY TICKET WITH THE PURCHASE OF A NEW SPORT UTV 26% HIGH SPORT UTVS: U.S. SALES STILL RIDING HIGH In some states, sport UTV sales make up half of the UTV sales at dealerships. This issue: UTV-Sport Next issue: Adventure