Issue link: https://read.dmtmag.com/i/698493
FOCUS PSB UTV-Sport www.PowersportsBusiness.com Powersports Business • July 11, 2016 • 39 All-new Single Beadlock wheels headed to dealerships in August Tennessee-based ITP has unveiled a new finish for its Severe-Duty ("SD") Single Bead- lock wheel for ATVs and side-by-sides. The all-new ITP SD Alloy Single Beadlock wheel's finish is striking in appearance, but is also functionally durable to meet the demands of challenging terrain. The new wheels feature a durable black powder-coated finish with milled edges, pro- ducing a custom appearance. "The ITP Severe Duty Alloy wheel remains a popular choice for racing and those riders serious about off-road performance," said Rhett Turpin, head of sales for ITP. "The new black finish with milled edges and 16-spoke con- figuration combine with the durable single beadlock design to give the SD Alloy wheel a high-grade appearance and enhanced tire secu- rity for aggressive driving." Engineered from lightweight, superior- strength aluminum alloy, the SD Alloy wheel uses an "advanced manufacturing process" that molds a single piece of aluminum alloy into a light, yet incredibly strong wheel. The all-new ITP SD Single Beadlock wheel features a modern 16-spoke design, trendy black finish and an authentic, matching black center wheel cap. The lightweight SD wheel, which allows more inner clearance between the wheel and hub, includes the proprietary ITP "Rock Armor" inner wheel lip and a fully functional outer beadlock. The durable design gives vehi- cle owners peace of mind by offering optimal wheel strength against breakage from rocks and debris and outer tire bead security for when the conditions demand it. In addition, ITP backs the wheel with its limited lifetime warranty. "The Severe Duty Beadlock design was designed as the 'go-to wheel' for those who demand the ultimate performance products when they ride off-road," Turpin said. "We engineered the wheel to take you into the depths of the gnarliest terrain and get you back again. The more modern finish better appeals to those buyers who enjoy customizing their vehicles, but aren't willing to sacrifice durability for good looks." The new ITP SD Single-Beadlock wheel includes a secure beadlock on the outer lip, and a "ROCK ARMOR" reinforced inner wheel lip for long-lasting endurance in the field. The new SD Alloy wheels are slated to arrive in dealerships in August. Two sizes will be available — 14x7 inch and 15x7 inch — in all popular bolt patterns. Pricing starts at $160. PSB August delivery: ITP unveils new SD finish ITP has introduced an all-new finish for its SD Single Bead- lock wheel, arriving at dealer- ships in August with a retail price of $160. ITP's new black finish with milled edges and a 16-spoke configuration offers a high-grade appearance to go along with security.