PowerSports Business

July 11, 2016

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When QuadBoss was first launched in 2001, it was with two products designed for ATV riders: tire sealant and plows. Today, Quad- Boss is going strong with an extensive product line, high-quality color catalog and website. "We have the drive to become the NAPA of the ATV/UTV world," said Jason Baldwin, brand manager for QuadBoss. "We have gone from two products to a line that features everything from lights to winches, garden implements, windshields and all the things you need to keep your ATV or UTV running. We want to provide our riders with every- thing they need to keep riding and not in the shop fixing it." Everyone at QuadBoss is com- mitted to the continual growth of the brand. In addition to its new catalog and website, QuadBoss is the sponsor for a variety of different ATV/UTV activities. "We sponsor Pro 4x4 rider Bryan Buckhannon. We just entered into a sponsorship with Fit-N-Wise in an effort to give something back to the community. Fit-N-Wise works out of Wise County (Texas) Health to support ATV and motocross riders at races as well as spread healthy living awareness throughout the commu- nity," Baldwin said. "We are also getting set to host the 2nd Annual Breast Cancer Awareness fundraiser. Last year we raised quite a bit of money for the foundation and earned the title 'Catalyst of Hope,'" he added. The most recent venture includes sponsor- ing the Amazon Trail at the Burning Rock Outdoor Adventure Park in West Virginia. "You need a winch to get through the trail, and riders will be using a QuadBoss winch. It's exciting." QuadBoss continues to grow and has some serious goals for the next 15 years. "We want to be the primary supplier for ATV/UTV products and services. If you walk into a dealer looking for a part or tires, the dealer will immediately go to our catalog because we will have what you need," Bald- win said. "'Aggressive, fun, rugged, depend- able.' That is our motto, and we stand by it. Our goal is that everyone who rides comes to us for everything they need." SKULLY BEGINS SHIPPING AR-1 INTELLIGENT HELMET San Francisco-based Skully, Inc., a leading pioneer in augmented reality consumer-based products and maker of the AR-1, the world's most intelligent motorcycle helmet, in June announced that the company has begun ship- ping its pre-orders of the much anticipated AR-1. The first pre-order shipment went out in April, and fulfillment is expected to be com- plete by the end of summer. Skully's contract manufacturing partner, NASDAQ-listed Flextronics — which also manufactures products for Apple, Cisco, Lenovo, among other tech giants — recently ramped up the production assembly on the heels of the official passing on all regula- tory testing and certification of the AR-1 in early 2016. Carlos Rodriguez, who heads product and marketing strategy for Skully, com- mented, "We are a product of the people. Our customers are the best in the world. Their support and loyalty has helped us overcome the many challenges in delivering such an innovative product to market. It is remarkable to see the positive reactions that customers are sharing of their first experiences with the AR-1 across social media. Collectively we are changing the future of motorcycling." The mass production launch coincides with a slew of summer special promotions that Skully will soon release. This includes a VIP Skully Nation program that gives all early Skully adopters special access and discounts DIGEST 60 • July 11, 2016 • Powersports Business AFTERMARKET www.PowersportsBusiness.com QuadBoss celebrates 15th anniversary in 2016 QuadBoss has been offering ATV and UTV products since 2001. Skully has begun shipping its pre-ordered helmets, with fulfillment expected to be complete by the end of summer. See Digest, Page 61

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