Issue link: https://read.dmtmag.com/i/698493
www.PowersportsBusiness.com Lightspeed data shows sport UTVs still making registers ring Five western states rise to the top when sales of Sport UTVs are considered against segments of the side-by-side market. In California, 61 percent of UTVs sold are from the sport category, with 39 percent in the multi-purpose or work category. Similarly, 55 percent of UTV sales in Arizona are of the sport variety. Utah (51 percent) and Idaho (49 percent) each trend toward a hefty amount of sport UTV sales. The data comes from a study provided exclusively to Powersports Business from CDK Global Recreation. The study included data from new UTV unit sales transactions at dealer- ships that use the Lightspeed DMS from June 2015-May 2016. A total of 149,100 new UTV units were sold at Lightpseed dealers during the time frame. CHART A The top five spots in percentage of sport UTVs sold in the UTV mix are held by Western states. Of the three types of UTVs sold (sport, multi- purpose and work), these 10 states rank high- est in percentage of sport UTV models sold. They range from 61 percent in California to 35 percent in Oregon. The average for this Top 10 group is 45 percent sport UTV sales. The average retail price for sport UTVs in this group is $17,143. And, the average amount of accessories sold with the purchase of a new sport UTV is $709. Dealerships in the 10 U.S. states at the 5 Western states ring up big sport UTV sales See CDK, Page 42 30% 11% 35% 16% 10% 15% 11% 8% 9% 28% 7% 12% 9% 20% 7% 13% 14% 18% 9% 9% 15% 10% 11% 10% 20% 9% 8% 8% 8% 5% 6% 10% 14% 10% 13% 10% 7% 9% 7% 64% 78% 52% 70% 76% 71% 75% 81% 77% 76% 56% 76% 70% 80% 73% 62% 74% 68% 67% 78% 62% 71% 71% 64% 68% 70% 64% 64% 54% 65% 65% 65% 64% 67% 65% 61% 56% 58% 55% 55% 57% 59% 53% 57% 51% 48% 48% 43% 32% 6% 12% 12% 14% 14% 14% 14% 15% 15% 15% 16% 17% 18% 18% 18% 19% 19% 19% 19% 19% 20% 20% 20% 21% 22% 25% 25% 26% 26% 26% 27% 28% 28% 29% 29% 29% 30% 32% 33% 35% 36% 37% 39% 39% 46% 49% 51% 55% 61% 10% 30% 50% 70% 90% HI AR VA DE NE TX MS VT IA SD GA ME MO ND IL SC WI IN NY MN MD AK LA FL KS MI CT AL NC WV WY OH PA MT NH OK MA NM KY OR TN WA CO NJ NV ID UT AZ CA % Work % MP % Sport 100% 80% 60% 40% 20% 0% U.S. UTV UNIT SALES Ranked by % of UTV sport, multi-purpose and work models sold 149,100 New UTV units sold from June 2015-May 2016 CHART A Source: CDK Global Recreation