Issue link: https://read.dmtmag.com/i/215679
Location Notable achievement # Company of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] PAYNE MARINE LTD. Pointe-au-Baril, Ontario 1 13 1961 4 2 100 100 By investing more advertising dollars targeted at existing clients and restructuring personnel, Payne Marine in 2012 significantly increased its gross sales with only a small increase in total expenses. PORT SANDFIELD MARINA LTD. Port Sandfield, Ontario 1 39 1952 3 6 90 98.29 Port Sandfield's "Dare to Compare" promotion displaying its boats next to competitor lines stimulated a great deal of interest and increased sales by pointing out competitive advantages. POWER BOATS INC. Hot Springs, Ark. 1 28 2001 3 7 74 96.5 Power Boats analyzed its part sales and managed inventory by making items available for sale on eBay, which in turn, increased revenue and decreased the inventory. RAMBO MARINE INC Hazel Green, Ala. 2 25 1987 3 4 68 100 Rambo Marine shifted its business systems to a cloud-based server, enabling employees to access documents, spec sheets and other materials from any mobile device anywhere. RAYBURNS MARINE WORLD LTD. Kelowna, British Columbia 2 44 1981 8 9 89 95.92 Rayburns focused on revamping every process within the organization to improve the systems in place, increasing its internal customer service stores and manufacturer CSI scores. REED'S MARINE INC. Delavan, Wis. 2 17 1952 4 2 DND 94.13 By adding a new pontoon brand and entry-level line and increasing its boat show presence, Reed's Marine increased new boat sales by 33 percent in 2012 over 2011. REGAL & NAUTIQUE OF ORLANDO Orlando, Fla. 1 13 2008 3 4 75.1 92.09 Regal & Nautique of Orlando hired a new service coordinator to improved the flow of the department. The change resulted in a 35-percent increase in revenue for the service department. SEA RAY OF CINCINNATI & SEA RAY OF LOUISVILLE Cincinnati 2 30 1947 6 4 65 100 The dealership improved its showroom by replacing outdated posters, adding new signage, purchasing new accessories, repainting, reorganizing to fit more boats and installing new carpet. SHIPYARD MARINE Green Bay, Wis. 2 17 1985 7 9 63 97.62 Shipyard opened its SHIPSHAPE Detailing Center, replacing a storage facility with a full service, state-of-the-art detailing center for boats, cars, SUVs and RVs. SHORT'S MARINE INC. Millsboro, Del. 5 63 1949 10 9 65.8 93.15 The hiring of a new general sales manager for Short's has resulted in a significant improvement in sales. KEY DND: Did not disclose 34 | Boating Industry | December 2013 P28x36-BI13DEC-Top100List.indd 34 www.BoatingIndustry.com 11/15/13 10:01 AM