Boating Industry

December 2013

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LAUNCH HOT SPOTS Yacht market rebounds The yacht market was hit especially hard in 2009, following the effects of the economic downturn. Now it's back on an upswing, reports Tom Walworth of Statistical Surveys. Overall, the U.S. yacht segment is up 2 percent year-over-year through June 2013. Increases are seen on both coasts, with a couple of regions in Florida seeing a spectacular rebound. The Sarasota-Bradenton area spiked 67 percent year-over-year, while West Palm Beach-Boca Raton was up 23 percent. Other East Coast regions with yacht market improvement include Baltimore, Md., up 30 percent, and Dover, Del., with a 27 percent increase. California markets seeing boosts include Los Angeles, up 30 percent, and San Francisco-Oakland-San Jose, up 8 percent. "Q Boston, MA 26% Seattle-Tacoma, WA New York, NY 8% –N 4% 9% San Francisco-Oakland-San Jose, CA Baltimore, MD 30% Dover, DE Atlanta, GA 30% Los Angeles, CA 9% West Palm Beach-Boca Raton, FL The yacht market is seeing sales bounce back after a sharp decrease felt in 2009. Overall, U.S. yacht sales were up 2 percent year-over-year through June 2013. 27% 67% 23% Sarasota-Bradenton, FL Source: Statistical Surveys SAME-STORE SALES REPORT Overall, marine dealers in the U.S. fared well in October 2013 when compared to October 2012. Whole store sales numbers were up 11.0 percent year-over-year, while major unit sales saw a 14.4 percent boost. Parts was the only department that reported a decrease in the month, down 4.7 percent from October 2012. Service was up 1.8 percent. Parts Service DepartmentDepartment 1.8% 4.7% Major Units 14.4% Overall 11.0% For more information on this report and other industry data, go to adplightspeed.com/dataservices 10 | Boating Industry | December 2013 P08x10-BI13DEC-Launch.indd 10 www.BoatingIndustry.com 11/15/13 9:54 AM

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